The Advantages of Digital Label Printing for Small Businesses

A good label plays a key part in promoting your product. Digital label printing allows small and startup businesses to enjoy the same level of quality as big corporations, even if they don’t want or need to order labels in huge quantities.

Zeroing in on the right number of labels for your business instead of over-ordering can provide you with several attractive benefits. Here are three ways that picking and choosing your order size through a digital label printing company can make sense for your business.

Time is on Your Side

When you need labels right away, digital printing is your friend. Unlike other printing methods, digital printing doesn’t require the use of plates. Instead, all it takes is the right equipment and a print-ready PDF file with your design. No plates mean less setup is required to get your labels ready to go, so you receive any press proofs or finished products sooner than you had before. These quick turnaround times give you more freedom to test different concepts or get your products ready to go, which is especially beneficial when you’re operating on an extremely tight deadline.

Save Your Money

A lack of plates doesn’t only mean quicker turnaround times. Having the flexibility to choose a smaller run of labels can be a very budget-friendly printing option. This is partially because you aren’t paying for plates or extra printing setup costs, but they aren’t the only reasons.

Waste can be one of the biggest contributors to losing money, and that includes when you buy labels. First, long turnaround times can lead to wasted time. Without a label, it’s difficult to sell your goods. The earlier you can get products on shelves, the earlier you can make a profit. There’s also the possibility that you may not be able to use all the labels you paid for. Sometimes necessary changes can render labels obsolete, which can leave you sitting with a whole bunch of labels that’ll just go to waste. With the option to do a smaller quantity of labels, you don’t have to be afraid of wasting money. If you need a large quantity, digital printing can still get you the labels you need.

Commit to What You Want

Remember those unexpected changes we mentioned? Depending on your business, they can be a result of compliance needs or a simple product change. Digital printing gives you a welcome level of flexibility when your business can’t afford to commit to a massive label printing job.